Kenny Hargrove wants to raise money — fast. A week before his January 21 deadline on IndieGoGo’s crowdfunding platform, he has 80 plus contributors donate approximately $7000 for the pre-production phase of his first feature film project, Snow.
Unlike Kickstarter’s “all or nothing” policy," IndieGoGo lets you keep all the money you raise (minus the 5% platform fee and 3-5% transaction fees) whether you make the funding goal or not if the flexible funding option is chosen.Hargrove’s pressure is that an anonymous British angel backer promised to match $10,000 of the intial $25,000funding goal, but only if $15,000 is raised. His campaign page is on: https://www.indiegogo.com/projects/snow--4#/
The campaign’s press release pitches the film as “Male Filmmaker Crowdfunds to Break Hollywood’s Glass Ceiling for Female Dramas.” The tagline is “Snow: A Woman’s Journey Toward Love and Destiny,” and is compared toMadame Bovary, and Under the Tuscan Sun. “What would you do?” asks Rose, the protagnist when presented with a female’s complex choices, in the campaign’s pitch video on YouTube.
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Kenny Hargrove has written and directed four short films including "Cold Dark Night With Brilliance" and the webseries pilot "33 Minutes To Live". He's produced or written several others, many of which have been screened at film festivals including "The Light Dances Across The Sky" and "Falling Objects".