Crowdfunding on IndieGoGo: Filmmaker Kenny Hargrove’s Snow Campaign

Kenny Hargrove wants to raise money — fast. A week before his January 21 deadline on IndieGoGo’s crowdfunding platform, he has 80 plus contributors donate approximately $7000 for the pre-production phase of his first feature film project, Snow. 
Unlike Kickstarter’s “all or nothing” policy," IndieGoGo lets you keep all the money you raise (minus the 5% platform fee and 3-5% transaction fees) whether you make the funding goal or not if the flexible funding option is chosen.Hargrove’s pressure is that an anonymous British angel backer promised to match $10,000 of the intial $25,000funding goal, but only if $15,000 is raised. His campaign page is on: https://www.indiegogo.com/projects/snow--4#/
The campaign’s press release pitches the film as “Male Filmmaker Crowdfunds to Break Hollywood’s Glass Ceiling for Female Dramas.” The tagline is “Snow: A Woman’s Journey Toward Love and Destiny,” and is compared toMadame Bovary, and Under the Tuscan Sun. “What would you do?” asks Rose, the protagnist when presented with a female’s complex choices, in the campaign’s pitch video on YouTube.

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